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While the basic program works well in terms of giving customers a taste of the benefits being offered by the company, it also projects an impression of how rewarding the brand can be. When you make a purchase at GameStop, you automatically become eligible for the basic membership program.Īs per this program, you get 10 points for every dollar spent. The basic program does not require you to buy or invest any particular amount. Let’s look at the different membership types: Basic GameStop Powerup Rewards: The entire membership program is made to benefit the customer by way of their purchases. It also helps them in understanding and experiencing the program when they choose basic first and gradually move on to pro. Essentially, it has two types including basic and pro, which give customers options to choose what kind of commitment they want with the brand. GameStop Powerup Rewards program, however, is much more than a regular loyalty program. Apart from the material benefits, it also builds an intangible relationship between the brand and the customer. It makes them feel appreciated for choosing your brand. Loyalty programs are just another way to keep your customers coming back to your shop as it gives them the means to get rewarded whenever they make a purchase. When you recognize this, you can work towards making your brand enticing for the customers. As a company operating in a highly competitive market, you have to consider where your products lack and how the alternatives available might be a better choice for the customers.